Learn what Internet Marketing IS .. Stage 2.
Posted by steven j. ram, antRoar online marketing
Link Popularity:
Absolutely more important than the best SEO implemented is link popularity by far. Link popularity is the number of web sites that currently link to your site. The more relative inbound links your web site has the higher your site is going to rank in the major search engines. Linking with just any web site is not going to get you anywhere.
If fact, to link to just any other website may inflict a negative rank. In simple terms, having lots of inbound link from various web sites not related to or themed as your site is will give the SE robots the artificial notion that your site is probably spamming or that your web site is a link farm. If the SE robot evaluates your site to be a linking farm of any description then you will be banned permanently. Enough of the bad news, now for the positive stuff.
There are several free ways you can increase your number of inbound links to your site. Submit your site to free directories and search engines, or join a reputable link exchange service like Link Market and trade links with other sites that are related to yours. Another way is to write articles and press releases and submit them to article directories. Webmasters looking for free content place your article on their site, which in turn links back to your website.
Note: Always check to make sure your article of content retains it's link to your web site. Do this by manual checks, it's the only way to track just what is going on regarding your inbound links.
Pay Per Click:
Ok, if your not the type to be patient and want search engine results straight away you need to run a PPC (pay per click) advertising campaign. PPC allows you to purchase clicks relatively cheap or for little outlay. Of course this all depends on the keywords or keyphrases you want to target. With 2-3 billion other web pages on the internet, it's obvious that another web site wanting the same keywords or keyphrases as yours will pay to beat you and you'll do the same to get top positions for your ppc ads.
It's worth noting here that a healthy budget is paramount. In other words, you must have cash to splash otherwise you'll be spending dollars for little return in order to attract visitors and customers to your web site over a period of time, a matter of a few days not months.
Google AdWords, AdSense and Yahoo's Advertiser are some very good ppc starting points. Both have exceptional options for running ppc ads and both are highly targeted by businesses online. They both have millions of surfers searching every day for products and services so their market share outweighs all other search engines combined for customer markets. Of course if your targeting a local area, then by all means run a ppc with your local SE. Advantages, very cheap rates and a target market already exists.
Hope this article has been of some service to you. For me personally, I'm glad to help out.
Link Popularity:
Absolutely more important than the best SEO implemented is link popularity by far. Link popularity is the number of web sites that currently link to your site. The more relative inbound links your web site has the higher your site is going to rank in the major search engines. Linking with just any web site is not going to get you anywhere.
If fact, to link to just any other website may inflict a negative rank. In simple terms, having lots of inbound link from various web sites not related to or themed as your site is will give the SE robots the artificial notion that your site is probably spamming or that your web site is a link farm. If the SE robot evaluates your site to be a linking farm of any description then you will be banned permanently. Enough of the bad news, now for the positive stuff.
There are several free ways you can increase your number of inbound links to your site. Submit your site to free directories and search engines, or join a reputable link exchange service like Link Market and trade links with other sites that are related to yours. Another way is to write articles and press releases and submit them to article directories. Webmasters looking for free content place your article on their site, which in turn links back to your website.
Note: Always check to make sure your article of content retains it's link to your web site. Do this by manual checks, it's the only way to track just what is going on regarding your inbound links.
Pay Per Click:
Ok, if your not the type to be patient and want search engine results straight away you need to run a PPC (pay per click) advertising campaign. PPC allows you to purchase clicks relatively cheap or for little outlay. Of course this all depends on the keywords or keyphrases you want to target. With 2-3 billion other web pages on the internet, it's obvious that another web site wanting the same keywords or keyphrases as yours will pay to beat you and you'll do the same to get top positions for your ppc ads.
It's worth noting here that a healthy budget is paramount. In other words, you must have cash to splash otherwise you'll be spending dollars for little return in order to attract visitors and customers to your web site over a period of time, a matter of a few days not months.
Google AdWords, AdSense and Yahoo's Advertiser are some very good ppc starting points. Both have exceptional options for running ppc ads and both are highly targeted by businesses online. They both have millions of surfers searching every day for products and services so their market share outweighs all other search engines combined for customer markets. Of course if your targeting a local area, then by all means run a ppc with your local SE. Advantages, very cheap rates and a target market already exists.
Hope this article has been of some service to you. For me personally, I'm glad to help out.
Labels: adsense, adwords, google advertising, link exchange, link market, link partners, ppc, yahoo advertising
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