Sunday, November 11, 2007

How to Optimize Your Web Page V1.

Posted by steven j. ram, antRoar internet marketing services.

Here are some issues related to optimizing your web page for gaining higher rankings within the top 3 search engines, Google, Yahoo & MSN. It is very important you read these tips and advice to find out just how "search-able" your web pages really are.

HTML Page Size:
Page size matters because search engines limit size of a cached page. For example, Google will only cache a full page if the size of its HTML is less than 101 Kb (images and external scripts are not included). Yahoo! caches text of up to 500 Kb per page. This means if your HTML page is too large, search engines will not cache the full page, and only the top part of the text will be search-able. Tip: Try and make your pages fall within the page size of 10 to 50Kb's.

Page Last Modified:
This attribute shows how old the document is. It is taken from the server response to HTTP request. You can see if your page has been updated lately. Tip: Try and update your page every 3-5 days, either with new content or added content to support the text already on the page.

Same Color Text And Background:
If the color of the text on a page is close to the background color, the text becomes almost invisible. As a rule, this technique is employed to populate a page with keywords without damaging its design. Since it is considered as spam by most search engines, we suggest that you do not try it. NOTE: Without you even knowing it, you may have text that is the same color as the background as in, your "text box" background color is black so you have text that is white, the same color as your main page background.

Tiny Page Text:
If a page uses Cascading Style Sheets and there are fonts smaller than 4 pixels, they are reported as tiny texts. Most search engines consider tiny texts as an abusive practice - this is why you should avoid using them. Note: Most website use this type of tiny text style to make it harder for visitors to read their "get out of jail free" notes. Tip: Make sure your text is readable and obvious.

Immediate Keyword Repeats:
The same keyword repeated one after the other a few times, for example air tickets on-line, air tickets, air tickets, air tickets, air tickets in Hong Kong is a questionable trick. For this example, there will be three repetitions reported, because the keyword was placed three times in a row after it was used first. Such repetitions are considered as spam by most search engines.

Controls:
If the page has HTML tags (HTML only, not other scripts) that create controls, it will be seen by search engines. Try to avoid too many controls on your page, especially in the top area, since it may decrease your keyword prominence and result in low rankings.

All the best SEO to you.
sjr

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