SEO Tip - The Importance of Accurate Titles
By steven j. ram, antRoar Online Marketing Services
One main department of online marketing is SEO or search engine optimization. This specific area is an essential part of many parts that make up successful online marketing businesses. Here we are going to look at one aspect of SEO which is the Title tag.
The Title tag is located in the "head" of a web page source code is one very important, if not mandatory issue for any web site. The title tag displays the title of your web site in the browser that your viewing the web page in. Having a good, well informed title gives the search engines a glimpse of what your web site or web page is all about.
The title tag is the first thing search engine spider or robots seeks for clarity of what your web site is about. It then asses the rest of the page and sometimes the rest of the site based only on the title. This is of course obvious that having the "right" title is most important.
The title should be a direct description like reference. You should not use stop words like and, so, the, for .. the list goes on and on. If you have too many stop words, the robot may cease scanning the rest of the title, and the rest of the page content, description, links etc. So to be safe, try not to use stop words and be more direct with your title.
The title should also be no longer than 17 words. It should also be no shorter than 3 words. The reason is because spammers or black hat types long ago jammed the title tags with every conceivable keyword associated with their web site theme trying to get top listings for their sites. The robots are wise to this type of technique and have made their changes to spot the black hat niches and basically dump anyone trying this technique to oblivion. So don't try it. It's a long way back from the end of the www black hole and you'd more than likely be tagged as a suspicious SEO type, for years and you don't want that!
What is a good title?
Good question. One that will evolve and change as the search engine robot becomes more intelligent over time.
A good title reflects the main theme of your web site. Specifically related to the exact content of your web page. No overstating or fluffy advertising type words, just the real deal.
An example.
Lets say your web site is about Wooden Tables. You make your wooden tables at your warehouse and sell them online. Ok, now here's the stuff.
A good title would be "wooden tables hand made". Notice there's only 4 words in the title and the words are lower case. That's enough to convey an over view of what your web site is about. A search engine robot would scan the rest of your web site based on that type of title. Creating a simple title is the easiest way to have your site listed in Google, Yahoo & MSN and be deemed relevant by these search engines.
Hope this helps. Anyone wanting a little more help can access our web site and browse or contact us at letstalk@antroar.com
One main department of online marketing is SEO or search engine optimization. This specific area is an essential part of many parts that make up successful online marketing businesses. Here we are going to look at one aspect of SEO which is the Title tag.
The Title tag is located in the "head" of a web page source code is one very important, if not mandatory issue for any web site. The title tag displays the title of your web site in the browser that your viewing the web page in. Having a good, well informed title gives the search engines a glimpse of what your web site or web page is all about.
The title tag is the first thing search engine spider or robots seeks for clarity of what your web site is about. It then asses the rest of the page and sometimes the rest of the site based only on the title. This is of course obvious that having the "right" title is most important.
The title should be a direct description like reference. You should not use stop words like and, so, the, for .. the list goes on and on. If you have too many stop words, the robot may cease scanning the rest of the title, and the rest of the page content, description, links etc. So to be safe, try not to use stop words and be more direct with your title.
The title should also be no longer than 17 words. It should also be no shorter than 3 words. The reason is because spammers or black hat types long ago jammed the title tags with every conceivable keyword associated with their web site theme trying to get top listings for their sites. The robots are wise to this type of technique and have made their changes to spot the black hat niches and basically dump anyone trying this technique to oblivion. So don't try it. It's a long way back from the end of the www black hole and you'd more than likely be tagged as a suspicious SEO type, for years and you don't want that!
What is a good title?
Good question. One that will evolve and change as the search engine robot becomes more intelligent over time.
A good title reflects the main theme of your web site. Specifically related to the exact content of your web page. No overstating or fluffy advertising type words, just the real deal.
An example.
Lets say your web site is about Wooden Tables. You make your wooden tables at your warehouse and sell them online. Ok, now here's the stuff.
A good title would be "wooden tables hand made". Notice there's only 4 words in the title and the words are lower case. That's enough to convey an over view of what your web site is about. A search engine robot would scan the rest of your web site based on that type of title. Creating a simple title is the easiest way to have your site listed in Google, Yahoo & MSN and be deemed relevant by these search engines.
Hope this helps. Anyone wanting a little more help can access our web site and browse or contact us at letstalk@antroar.com
Labels: head meta tag, seo tip, seo title tag, title tag
