Friday, October 19, 2007

SEO 10 Things NOT TO DO V.1.

Posted by steven j. ram

When designing a web page always make sure your not designing a potential SE dumping page. Always keep in mind the Google experience.

10 Things NOT to do ...

1. Do NOT have any content text that is the same colour as the background colour of your page. This will get your page dumped. This is a commonly used way of deceiving search engines to hide keywords and key-phrases and it is easily detected.

2. Do NOT repeat keywords frequently throughout the content of your page. This will be read as spamming or jamming the page with irrelevant, non sensible sentences.

3. Do NOT use flash on your front page (e.g. index, default, main). Google and the rest do not or cannot index flash text and will leave your page as soon as the spidering robot hits the flash embedded media.

4. Do NOT have large size images on your front page. By large size images we mean images that are over 20KB. The best optimized image size for your front page is up to 10KB for your logo and subsequent images should be no more than 5KB. Using only a logo image for your front page is the best way to ensure your page is indexed by Google and all other major SE's.

5. Do NOT use "comments" to place keywords into your page. This is easily detectable and regarded as keyword jamming.

6. Do NOT continually submit your web site to Google, Yahoo or MSN. This could be seen as an automated URL submitter tool and therefore, be given the dumpthisurl tag.

7. Do NOT duplicate content. Make every page unique. Make every page stand alone for it's individual content, rather than re-hashing the same content from similar pages within your own site.

8. Do NOT place every page into it's own sub folder on your server. Have at least 30 pages accessible from the root directory at your URL.

9. Do NOT have more affiliate links than internal links in your front page. Doing this will cause the SE robot to "think" your just an affiliate with a sub-domain.

10. Do NOT have content that is mis-spelt. Accurate spelling contributes to successful search results.

All the best SEO to you.

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