How to Optimize Your Web Page V2.

Posted by steven j. ram, antRoar internet marketing services.

Here are more issues to consider when optimizing your website. All these tips are related to optimizing your web page for gaining higher rankings within the top 3 search engines, Google, Yahoo & MSN. Read carefully and do well.

Frames
Not all search engines support frames. Some are not able to "read" or follow from a frameset page to the content frames and index texts. If your website consists of frames, and you cannot redesign it, you can solve this problem by putting the content of an optimized page with the links to other pages into the "NOFRAMES" HTML tag.

External and Internal JavaScript
Do not use too many embedded scripts on the page, because your keyword prominence will be reduced, and thus your page will be ranked lower on search engines. We advise putting the script in an external file or move it as close to the closing Body tag as possible.

External and Internal VBScript
Please note that excessive use of scripts in the top area of the page dilute keyword prominence and therefore affect your rankings. Put the script in an external file or move it as close to the closing Body tag as possible.

File robots.txt Allows Spidering
Robots.txt is a text file placed in the root directory of a website to tell robots how to spider the website. Only robots that comply with the Robots Exclusion Standard will read and obey the commands in this file. Robots.txt is often used to prevent robots from visiting some pages and sub directories not intended for public use.

However, if you want search engine robots to spider your site, there should not be any disallowing commands included within this file for all or particular search engine robots.

SEO Tips Today.

How to Optimize Your Web Page V1.

Posted by steven j. ram, antRoar internet marketing services.

Here are some issues related to optimizing your web page for gaining higher rankings within the top 3 search engines, Google, Yahoo & MSN. It is very important you read these tips and advice to find out just how "search-able" your web pages really are.

HTML Page Size:
Page size matters because search engines limit size of a cached page. For example, Google will only cache a full page if the size of its HTML is less than 101 Kb (images and external scripts are not included). Yahoo! caches text of up to 500 Kb per page. This means if your HTML page is too large, search engines will not cache the full page, and only the top part of the text will be search-able. Tip: Try and make your pages fall within the page size of 10 to 50Kb's.

Page Last Modified:
This attribute shows how old the document is. It is taken from the server response to HTTP request. You can see if your page has been updated lately. Tip: Try and update your page every 3-5 days, either with new content or added content to support the text already on the page.

Same Color Text And Background:
If the color of the text on a page is close to the background color, the text becomes almost invisible. As a rule, this technique is employed to populate a page with keywords without damaging its design. Since it is considered as spam by most search engines, we suggest that you do not try it. NOTE: Without you even knowing it, you may have text that is the same color as the background as in, your "text box" background color is black so you have text that is white, the same color as your main page background.

Tiny Page Text:
If a page uses Cascading Style Sheets and there are fonts smaller than 4 pixels, they are reported as tiny texts. Most search engines consider tiny texts as an abusive practice - this is why you should avoid using them. Note: Most website use this type of tiny text style to make it harder for visitors to read their "get out of jail free" notes. Tip: Make sure your text is readable and obvious.

Immediate Keyword Repeats:
The same keyword repeated one after the other a few times, for example air tickets on-line, air tickets, air tickets, air tickets, air tickets in Hong Kong is a questionable trick. For this example, there will be three repetitions reported, because the keyword was placed three times in a row after it was used first. Such repetitions are considered as spam by most search engines.

Controls:
If the page has HTML tags (HTML only, not other scripts) that create controls, it will be seen by search engines. Try to avoid too many controls on your page, especially in the top area, since it may decrease your keyword prominence and result in low rankings.

All the best SEO to you.
sjr

Keyword Body Weight

posted by steven j. ram, antRoar internet marketing services

Your keyword should constitute at least 2 percent of the overall presence through out your content body text. This should include all your heading tags as well. Ideally, the overall keyword weight for the content body page should rate between 4-7% in total. Any more would constitute the possibility of indicating to a search engine that your page is jammed with keyword spam. If less than 4%, the search engine would rate your page low in importance and credibility for your chosen keyword.

Also keep in mind the possibility of using different forms of your keywords. While ranking, search engines consider not only direct matches of keywords, but also their various alterations. For instance, for the query "web hosting," search engines will take into account the occurrences of such words as "host", "hosting", "webhosts" etc. on your pages. In addition, the modification of your keyword makes the content more user-friendly, so your page doesn't look like a readability puzzle stuffed with one and the same keyphrase. And remember: a good technique for writing page copy is to write naturally, in your own style.

To find other similar keywords as the ones you are targeting, use Overture's Keyword Generator Tool (free service) or try the Free WordTracker Keyword Generator Tool for comparisons.

One more tip, always generate your own keyword lists first, with the old way, pen & paper before you start using automated suggestions.

Have a great SEO day.