SERVICES

RESOURCES

FREE SEO REPORT

TOOLS

Welcome to our free online marketing newsletter.

In this edition we'll investigate;

1. Link Popularity
2. Good Descriptions
3. Happening Keywords
4. Free SEO Report
5. Excellent Free Marketing Tools

Link Popularity

Link popularity is still the most important online marketing strategy that is an absolute must is for any web site wanting top rankings with the major SE's (search engines) like Google, Yahoo, Windows Live & MSN.

Link popularity directly effects your SE ranking, Google PR (Page Rank) and predicts the relative importance for your web site theme or content. Without a good PR your site is destined for the bottom of the pile, page 20 or more for search results, regardless of content, keywords and what ever else.

Take a simple Google test. Go to Google and type into the search box link:www.yoursite.com and see just how many other web sites link to you.

If there are say 20 or more you might get a small PR (Page Rank) that may help your search results for your keywords or phrases when people search. If you've got 19 or less, you need to start getting link partners a.s.a.p.

To find link partners is very time consuming and if time is something you haven't got then try these great link building web sites.

Link Market - Link Market’s focus is to keep link exchange efficient, fair, and most of all beneficial for the whole internet community. Oh, and it's Free.

Link to Us - You can link to us at antRoar and we'll link to you, free! Just go to Link Partners and fill out the form.

Good Descriptions

A good relevant meta tag description is essential for any search engine to read and categorize your web site with. As online marketing consultants we see a lot of description meta tags and most are rubbish. There seems to be a growing trend to stuff as many keywords and phrases into a meta tag description as possible with the idea of gaining some high rank or something.

Let me explain that doing this type of strategy IS NOT helpful to your web site ranking cause. Instead, you'll probably find that your site is relegated to 10 millionth or so just because of description stuffing. Not a good look.

A good description will accurately describe your web site overall theme in a few well chosen words, like a 8-17 word summary. Of course you should use your keyword/s if you can while maintaining structural sense, as in, making sensible sentences.

Let's give an example of what to do and what not to do.

To Do:

Use your two top keywords at the start of the description. Let's say in this case your site is selling custom made tables. Keywords are "tables", "custom made"

The description would be something like ...

<meta name="description" content="Custom made tables direct to your door. Order online or download our catalogue to order via mail.">

Not To Do:

<meta name="description" content="Custom made tables, yes tables custom made, blue tables, green tables all custom made for custom ers wanting tables. Our business custom tables made. CUSTOM MADE TABLES web site. Want a table, custom made, here it is. ">

As you can see I've perhaps gone over board a tad, but you get the picture. Stuffing your description meta tags is known as "black hat" tactics and is regarded by the major search engines as spamming. The result is say goodbye to any rank at all.

Happening Keywords

Q: What are your keywords?
A: These are the words used by surfers when typing words into SE's to find things.

Keywords are the words you have listed within your web site content, meta tags (title, description & keywords) and text links. Also, using some of your keywords in the ALT image tags is essential for good SEO tactics.

If you haven't got your keywords sorted and/or would like to find some fresh keywords for your web site then use this great free keyword tool.

Overture Keyword Selector Tool

Enter a term related to your site and overture will show you:

•  Related searches that include your term
•  How many times that term was searched on last month

Copy and paste these keywords into notepad or similar word application and research them to find the right ones for your web site. The one's with the most relevance are to ones to choose. The ones that accurately depict your web site theme and content.

Another brilliant service to use is WordTracker ;

Wordtracker's sole purpose is to collect, watch and produce keywords. Wordtracker has a free keyword service that is well worth the effort to find the right keywords for your website. Go to Wordtracker.com and begin finding the keywords for free that people actually use to find your web site.

Free SEO Report

We have a special free service at antRoar. Our Free SEO Report gives you the details and advice required to start optimizing your web site more effectively.

It's free. Go to Free SEO Report and enter your site details, your competitors sites details and the keywords you want to research and we'll send you your free seo report a.s.a.p. Another great resource for the DIY marketing strategist.

Excellent Free Marketing Tool - Featured WEB CEO Free Download

Ok, you've asked so here is this editions excellent, free online marketing tool.

WEB CEO - Free Download

WEB CEO is an amazingly intuitive seo, sem software package. Easy to use, easy to understand, easy to implement any online marketing strategy.

WEB CEO is a world leading software toolkit for search engine optimization and site promotion. Web CEO helps you significantly increase search engine traffic, implement the latest search engine strategies and win by having all SEO tools in one handy suite.

Visit WEB CEO info page for more info or download your free version here.